BLUE
MA Graphic Communication Design
Graduate Final Project 2021

Central Saint Martins, University of the Arts London
(Nominated and Shortlisted as part of CSM x LVMH Maison/0 Green Trail Awards 2021)

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"You've probably seen me before, I'm everywhere because some of you threw me away." - BLUE.

Initially, a plastic bag was meant to save the earth. Then, it was meant to save trees. But now, plastic bags have become an environmental problem. As a result, plastic bags are everywhere. Sometimes it moves, sometimes it hides, sometimes it just stays there on the street.

Have you ever wondered what it is like to follow a plastic bag and experience how it feels? Where does it go? In this case it's BLUE The Plastic Bag.

BLUE will tell the story to reintroduce the plastic bag issues and the misunderstanding of plastic bags in the multiple-narrations short-interactive-mockumentary. By pairing the nudging theory with 3D and Augmented Reality, you will see that BLUE has its own life and agency.




BLUE AR Filter
Each filter is based on the idea that BLUE The Plastic Bag has its own 'agency'.

You can see how BLUE sticks to you at ︎
Trailer of BLUE The Plastic Bag.

BLUE The Plastic Bag Interactive Film
An Interactive-Short-Mockumentary of BLUE The Plastic Bag.

Watch to the end and choose the path for BLUE.


BLUE Website
All information and process about BLUE is here on the website. As well as the BLUE By YOU poster campaign that I reached out to creative individuals to design BLUE poster in their own views/ impressions.

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