DAT Pilsner

The branding and packaging design for the 2020 Central Saint Martins x Hammerton Brewery pilsner.
The concept behind this is the bubbles that are stained on the pint glass as well as the elements of the arch that represent the strength of CSM. The arrow is the representation of confidence that pointed at the name DAT which stands for Drink&Think.

In collaboration with Thanat “TJ” Jenthumrong
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