"You've probably seen me before, I'm everywhere because some of you threw me away." - BLUE.

MA Graphic Communication Design Graduate Final Project 2021, Central Saint Martins, University of the Arts London
(Nominated and Shortlisted as part of CSM x LVMH Maison/0 Green Trail Awards 2021)

Initially, a plastic bag was meant to save the earth. Then, it was meant to save trees. But now, plastic bags have become an environmental problem. As a result, plastic bags are everywhere. Sometimes it moves, hides, and stays there on the street.

Have you ever wondered what it is like to follow a plastic bag and experience how it feels? Where does it go? In this case, it's BLUE The Plastic Bag. 

BLUE will tell the story to reintroduce the plastic bag issues and the misunderstanding of plastic bags in the multiple-narrations short-interactive-mockumentary. By pairing the nudging theory with 3D and Augmented Reality, you will see that BLUE has its own life and agency.

BLUE The Plastic Bag Interactive Film

An Interactive-Short-Mockumentary of BLUE The Plastic Bag.

Watch to the end and choose the path for BLUE.

BLUE Process